Electric vehicle brand Lucid Motors, in collaboration with MCH Global and Create Production, launched a Ramadan campaign to connect with the Middle Eastern market.
The campaign was created to particularly focus on Saudi Arabia.
The initiative marked Lucid’s inaugural celebration of Ramadan in KSA since its global launch.
The campaign’s core objectives were to raise awareness of Lucid and its flagship Lucid Air model, foster an emotional rapport with KSA audiences, and highlight the brand’s relevance within the electric vehicle landscape.
MCH Global and Create Production crafted a hero film that merged art with commercial objectives.
Through a cinematic lens, the campaign unfolded, s
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