Lowe MENA has won the creative advertising account for energy drink Red Bull across the Lower Gulf.
The win follows a two-month pitch involving a number of multinational agencies in the Middle East. The pitch was headed by Kastner & Partners, Red Bull’s official international agency network. The incumbent on the account was Saatchi & Saatchi, which was not involved in the pitch process.
Lowe will now handle Red Bull’s marketing requirements across the UAE, Kuwait, Qatar, Bahrain and Oman. JWT was awarded Red Bull’s creative account for Saudi Arabia in March last year following a shootout with Leo Burnett.
Mounir Harfouche, Lowe MENA’s CEO, said: “Our approach to all new busin
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Will Red Bull race F1 in (blood-soaked) Bahrain this year? That’ll be tricky for Lowe to message. That government has been killing and injuring “rebellious” people there. Let’s hope F1 pull out, and that Red Bull presses for them to do so.