Burj Al Arab launches first online video campaign

The Jumeirah Group has launched its first ever online video campaign focused on one of its hotels.

The 60-second spot for the Burj Al Arab, created by Alchemy Films and boutique agency Lighthouse, is called ‘Leave the ordinary behind’ and is part of a campaign to drive awareness of the luxury hotel internationally. It accompanies a social media campaign, with no traditional TV spend yet utilised. The film is directed by London-based Dave Ward and features a man diving from the top of the hotel.

“Recognising that videos play an increasingly important part in deciding where to go and which hotel to stay at, Burj Al Arab has invested in what we feel is an imaginative and exhilarating piece of film,” said Piers Schreiber, vice president corporate communications and public affairs at Jumeirah Group. “Its release accompanies an international social media campaign and we hope that by offering this unique content through various rich media channels we will inspire and entertain our global audiences.”