By Rohit Arora, business director and head of content strategy, Liwa Content Driven
There’s an influx of content advising businesses on how to manage in these unprecedented times. Also, creative attention-grabbing public safety announcements (PSAs) and logos for social distancing did their rounds earlier, and now there are ample “we’re in it together, alone together” campaigns.
THE QUESTION:
Is that enough?
And, what if I’m not a brand / business with deep pockets to invest on PSA?
As a business owner, you may be more inclined to cutting all costs to ensure you lengthen the rope, allowing you to
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