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Long-term brand building – a good investment for B2B marketers in MENA, by LinkedIn’s Ziad Rahhal

By Ziad Rahhal, Head of LinkedIn Marketing Solutions, MENA

Ziad Rahhal, head of LinkedIn marketing solutions, MENA

It might surprise you to learn that up to 95 per cent of B2B buyers are not currently looking to buy goods and services. This is a deceptively simple fact, but it has a profound implication for advertising: it means that advertising mostly targets clients who aren’t going to make a purchase anytime soon.
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