Inviting the world to ‘Meet Visa,‘ Visa unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand. The UAE is one of the first of Visa’s 200+ markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in the Emirates.
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