Stewart Smith, Managing Director – MEA, Sojern discusses the benefits of curation.
Travel surged across the Middle East in December 2024, and travel marketers had incredible opportunities to capitalise on that demand. The Abu Dhabi Grand Prix returned to the UAE from December 6-8th; flight bookings in December were up 9 per cent overall, with regional bookings to the UAE up 13 per cent, compared with 2023.
What’s more, as Saudi Arabia entered its peak travel season, regional and international travel to the country showed increased demand. International flight bookings were up 15 per cent in 2024, compared with 20
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