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Campaign Middle East
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Anup Oommen
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Long live curation … the answer to capturing holiday travel revenue?

Anup Oommen
posted on

Sojern's Stewart Smith says that continuing to rely on third-party cookies may sound like a good idea, but there’s a better way. He says with curation, travel brands can tell their story to relevant audiences, without sacrificing privacy.

Stewart Smith, Managing Director – MEA, Sojern discusses the benefits of curation.

Travel surged across the Middle East in December 2024, and travel marketers had incredible opportunities to capitalise on that demand. The Abu Dhabi Grand Prix returned to the UAE from December 6-8th; flight bookings in December were up 9 per cent overall, with regional bookings to the UAE up 13 per cent, compared with 2023.

What’s more, as Saudi Arabia entered its peak travel season, regional and international travel to the country showed increased demand. International flight bookings were up 15 per cent in 2024, compared with 20


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Tags:Advertisingaudiencescookieless worldcurationdata protectiondata transactionsdata-matchingdemand-side platformseffectivenessmarketingpersonalisationPrivacyprogrammaticsignal processingSojernStewart Smithtargetingthird-party cookiesTraveltravel marketersuser behaviour
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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