Sarah Berro, Executive Creative Arabic Writer, Impact BBDO
1. Please tell us a bit about your professional achievements.
My advertising journey started in Dubai in 2004. 15 years on, working as a creative writer, I enjoyed my fair share of success in creating prominent campaigns for clients like Emirates, Mars, KFC, Johnson’s, Pepsi Co, Amazon, Google and NGOs like Red Cross, “Law 3andak Dam” and 28TooMany. My work has been recognized at award shows like the D&AD, the One Show, Cannes Lions, Loeries, Dubai Lynx and EFFIES among others.
2. What makes you excited about brand communications? What new skills
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