by Sofia Serrano
The 42nd Loeries Awards has awarded the best in brand communications across Africa and the Middle East. Two agencies from the Middle East won Grand Prix Awards. Impact BBDO Dubai for print crafts – art direction: Hidden Allergy campaign for Novomed Allergy Clinic; and FP7 McCann Dubai for integrated campaign: Astronomical Sales for Mastercard (you can see their works below).
A total of 264 Loeries were awarded across 16 categories including 5 Grands Prix, 28 Golds, 63 Silvers, 110 Bronzes, 14 Craft Golds ad 44 Craft Certificates.
Over 5,200 entries were received, with 18 per cent of entries from outside South Africa. Overall, 1,217 brands were represented by 470 agencies
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