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Campaign Middle East
العربية
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Anup Oommen
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Liverpool FC, adidas light up Burj Khalifa, reuniting after 13 years

Anup Oommen
posted on

For the Middle East, Liverpool FC and adidas partnered with Havas Middle East and GOOD Stills for the Burj Khalifa reveal, and with Monica Abadir Art Productions for a shoot at the 17th-century Beit Yakan villa in Cairo.

Liverpool FC and adidas have presented the club’s new home and away jerseys in a special campaign, marking the first time in 13 years that the two brands have teamed up.
Having previously teamed up through some of Liverpool’s most iconic eras from 1985-1996 and again from 2006-2012, the three-stripes return to provide players and fans with cutting edge performance technology and lifestyle apparel from this season.
The campaign witnessed the brands light up the Burj Khalifa to mark the launch of the new kit, following which the content captured from the collaborative brand shoot in Egypt and the Burj Khalifa launch was rolled out across owned social media channels in the Middle East region.


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Tags:adidasaway jerseysBeit Yakan villaBen LattyCampaignEnglish Premier LeagueEPLGOOD StillsHavas Middle Easthome jerseysLiverpoolLiverpool FCLiverpool FC jerseysLiverpool FC kitMahmoud OkashaMohamed SalahMohammed NouhMonica Abadir Art ProductionsPhotographySam Handythe three stripesThe Workvideo shootZeina El Ogail
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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