Liquid, the retail ideas company, has announced the launch of Elev8 – a service set to transform e-commerce distribution across the region.
Liquid’s new venture aims to disrupt the often ringfenced and disconnected world of e-commerce. Some common pain points include inefficiencies in the supply chain – leading to late deliveries, higher returns and a low level of integration between brands, sales, logistics, retailers and last-mile delivery. The disconnect has been further impacted by a change in shopper behaviour, expectations and a hyper-competitive environment in which both brands and e-retailers are under immense pressure to create an omnichannel experience that will retain the
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