So what does the launch of Arabic Ads mean for marketers in MENA?
Arabic Ads is our latest regionally tailored product, and we are very excited to offer it to marketers in the Middle East and beyond.
This is a game-changer as the new Arabic Language Profile targeting feature enables them to precisely target and engage 15 million professionals globally on LinkedIn, including 13 million in MENA, who have their profiles set to Arabic.
We know how important it is for marketers to connect and engage with their audiences authentically – our research shows that local language content leads to a 30 per cent increase in engagement, so we believe this feature will unlock greater opportunities
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