Following a successful strategy cycle, LIGHTBLUE has been appointed lead creative agency for the
Chalhoub Group’s luxury fragrance house Ghawali. LIGHTBLUE will lead Ghawali’s marketing efforts
in creative, content creation and experiential. Supported by Havas PR and Havas Media – the
independent agency will steer the luxury house’s effort for the year to come.
Addressing the appointment, Anees Abdullatif, General Manager, Ghawali said, “The team at
LIGHTBLUE is unwavering in its commitment to bold, brave ideas. Their capabilities in strategy,
content and creative make them uniquely equipped to bring innovative, integrated solutions to what
we’re trying to achieve.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
