Adel Noueihed, Managing Director, LIGHTBLUECreative experience agency LIGHTBLUE has appointed Adel Noueihed as Managing Director. In his new role, Noueihed will lead the agency’s operations across Dubai and Riyadh, working in close partnership with Co-Founder David Balfour and Partner Craig Borthwick.
Together with the wider leadership team, he will focus on driving strategic growth, strengthening client relationships, and pushing the boundaries of creative innovation across the region.
Commenting on the appointment, David Balfour, Co-Founder of LIGHTBLUE, said, “Adel joins LIGHTBLUE at a time of incredible momentum and opportunity. His unmatched knowledge of the region, combined with his entrepreneurial mindset and passion for
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