Lifebuoy has launched a shopper activation campaign in partnership with Geometry Global to highlight the dangers of bacteria found on supermarket shopping carts. Following global news hype and several university research pieces, including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and Geometry Global decided to deploy an on-ground activation awareness programme in Dubai to address this issue and provide a solution for shoppers. The activation saw the development of the Lifebuoy ‘Handle on Hygiene’, an innovation attached to shopping cart handles that – when swiped across – activated a sanitiser gel that kills 99.9 per cent of bacteria.
Agency: Geometry Global Dubai
Inventor: Christian Louzado
Executive creative director: Ben Knight
Associate creative director: Logan Allanson
Art director: Christian Louzado, Logan Allanson
Designer: Christian Louzado, Calvin Wei Sheau Yeng, Viko Ferrari
Copywriter: Christian Louzado
Head of Creative Services: Alvin Chin
General Manager: Nick Walsh
Group Account Director: Anna Start
Client Services: Siwar Khodr, Ivy Siby, Omar Bitar
Public Relations Team:
PR Director: Sami Moutran
Associate Account Director: Andrew Shearer
Account Manager: Dalia Halabi
Senior Account Executive: Sophie Wordley
Senior Account Executive: Caroline Afara
Client: Lifebuoy, Unilever Gulf
Unilever Gulf Marketing Manger: Bora Usal Lifebuoy
Assistant Brand Manager: Zina Gorbacheva
Production company: Alchemy Films
General Manager: Luke Morris
Producer: Jordan Knight Kirstein
DOP: Juan Cernadas
Camera Assistant: Daniel Vignal
3D Graphics: Ghassan Naji
Editor: Souheil Zahreddine
