Disappointing start to Cannes for regional agencies

It’s been a flat start to the Cannes Lions International Festival of Creativity for regional agencies, with only a handful of silver and bronze Lions picked up during the first awards ceremony of the festival.

At the Palais des Festivals this evening, awards were handed out in the direct, mobile, press and promo & activation categories.

Geometry Dubai was the biggest regional winner of the evening, taking home a silver and three bronzes in promo & activation and direct, while Tunisia’s 3SG-BBDO won a silver in the mobile category and a direct bronze for its ‘Backup Memory’ campaign for Samsung. The bulk of Geometry’s awards were for its ‘Handle on hygiene’ work for Lifebuoy.

In press, traditionally a strong area for the MENA region, only one silver was awarded to Kuwait’s Impact & Echo BBDO for its ‘Confusing’ campaign for Alghanim Motors – Honda. Leo Burnett Dubai also picked up two bronzes.

Winners in the media, PR, outdoor, glass and creative effectiveness categories will be announced on Tuesday evening.