By Jake Thomas, head of agency, MENA at Snap
The rise in popularity of the smartphone camera has led to a profound shift in communication. Where once communication was predominantly text-based, today more and more people are expressing themselves through images. After all, a picture speaks a thousand words. This change in behaviour is affecting the ad industry, giving rise to a new type of digital marketing, “camera marketing”, which offers brands a unique opportunity to be part of the moments when consumers are playing, creating and sharing with their cameras.
Augmented reality (AR) is one form of camera marketing that is quickly gaining traction. From Apple to Ikea, L’Oreal to Pokem
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