As people around the region begin preparations for the Holy Month of Ramadan, there appears to be an increased sentiment of hope and positivity this year. In recent insights from TikTok For Business, the app has emerged as a key platform that has provided its community in the region with a voice to celebrate and keep the spirit of Ramadan alive during difficult times. The findings also indicate that TikTok supported brands in reaching new audiences during this period and helped engage with them through meaningful and authentic content.
Ramadan has always been valued as a time for building relationships and reconnecting with loved ones, and this still holds true whether the customs of t
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