Leo Burnett MEA has been appointed the ‘Power of One’ agency for Puma, covering creative, media buying and planning, and PR.
The ‘Power of One’ is an approach which combines the capabilities of the group into a seamless offering.
Through this model, the agency will draw upon the expertise and talent of the group to provide an integrated marketing solution for Puma.
This includes market strategy, creative communications, media campaigns, brand and product positioning, and PR.
Nathalie Gevresse, CEO of Publicis Communications UAE, said: “We resonate strongly with Puma’s values of performance and innovation, so we’re thrilled to partner with a brand we ca
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