United Arab Emirates financial lender FGB has appointed Leo Burnett Dubai as its full- service advertising agency following a competitive pitch.
The Publicis Groupe-owned agency will run integrated, cross-channel campaigns aimed at increasing brand rec- ognition and business growth for the Abu Dhabi-headquar- tered international bank.
The account will also cover multi-touchpoint content creation and messaging.
Tim Burnell, FGB’s head of corporate affairs, brand and marketing, said: “Throughout the lengthy pitch process, the Leo Burnett team consistently demonstrated out-of-the-box thinking and an ability to pro- duce powerful, engaging work. Leo Burnett’s in-depth knowledge and awareness
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