By Leena Kewlani, branded content director, Digital Media Services
Influencer fraud is a major issue around the world, as well as in the region. This is where influencers buy followers and subscribe to bots to artificially boost their fans and engagement in order to increase their value in front of brands. It can cost as little as a few dollars to buy thousands of followers.
Today, the social media landscape is reeling from fake follower activity across all social platforms. According to a Points North Group study, up to 20 per cent of mid-level influencers’ followers are most likely bought. Benchmarking and measurement firm CampaignDeus published a study in mid-2018 that revealed
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