MCN Mediabrands, part of the Middle East Communications Network, has appointed Lee Boden as the new Regional Managing Director for Initiative MENA.
In making the announcement, Shadi Kandil, CEO of MCN Mediabrands said “Over the past two years Initiative has been evolving its offering with a greater focus on driving consumer interactions and delivering client business growth. As Initiative accelerates its transformation journey, Lee presented a natural choice to lead these efforts. Lee has a proven track record not just at developing outstanding media strategies, but as well having a positive impact on clients’ business outcomes. In this ever evolving media environment, his background
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