Between 2021 and 2022, the number of social media users in Saudi Arabia grew by 5 per cent and the average amount of time per day spent using social media in the Kingdom increased by 18 minutes – to 3 hours 24 mins, the eighth highest usage rate in the world. When studying KSA’s unique data patterns and behaviours in light of key digital trends, we can see clear emerging changes that brands must consider.
Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click here to learn
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