https://www.youtube.com/watch?v=r3UOAWSE1uo
A simple cup of coffee means different things to different people: a quick break, a small moment to recharge, a time for ourselves, or a chance to share time with the people we love. For Italian coffee brand Lavazza, coffee is synonymous with the pleasure of a much-needed break.
In its latest campaign, the coffee brand showcases how in this increasingly tech-driven world, people’s lives are becoming more hectic and quite AI-focused, requiring a reminder of what makes us human: the ability to feel and enjoy life’s pleasures.
The brand attempts to communicate this message through a light-hearted and cheerful story. The hero of the film is Luigi,
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