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posted on Oct. 30, 2024 at 3:48 pmOct 31, 2024

Lavazza gets Steve Carell, John Krasinski to show how ‘pleasure makes us human’

posted on Oct. 30, 2024 at 3:48 pmOct 31, 2024

Lavazza shares details of a multi-asset campaign led by a 90-second digital film, followed by different cuts landing on TV and social platforms.

https://www.youtube.com/watch?v=r3UOAWSE1uo

A simple cup of coffee means different things to different people: a quick break, a small moment to recharge, a time for ourselves, or a chance to share time with the people we love. For Italian coffee brand Lavazza, coffee is synonymous with the pleasure of a much-needed break.

In its latest campaign, the coffee brand showcases how in this increasingly tech-driven world, people’s lives are becoming more hectic and quite AI-focused, requiring a reminder of what makes us human: the ability to feel and enjoy life’s pleasures.

The brand attempts to communicate this message through a light-hearted and cheerful story. The hero of the film is Luigi,

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Tags:Advertising AI Campaign Carlo Colpo digital film Human John Krasinski Lavazza Luigi marketing Pleasure Makes Us Human social media Social Platforms Steve Carell storytelling television TVC

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.