By Carla Klumpenaar, GM marketing and communication, IKEA
As the global pandemic sweeps across the globe, people all over the world – including in the UAE – are naturally concerned about their health and livelihood, and we share that concern. The pandemic also impacts IKEA. This is the biggest challenge we’ve faced in modern times and our priority is the safety and wellbeing of our co-workers, suppliers, partners and customers.
The pandemic also came during planning one of our most important launches of the year – the annual catalogue, which is an important driver of our success in the region. For many years, the catalogue launch has been our biggest event of the year and th
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