By Bill Fordyce, CEO, Backlite Media
Bill Fordyce analysed the effect of the Covid-19 lockdown on OOH media in our recent ‘New Media’ series.
Last week we talked about the increase in traffic on the roads of Dubai reaching a peak of 250,000, 60 per cent of the baseline set in February. Even with the new travel restrictions imposed in Abu Dhabi, the traffic volume on Sheikh Zayed Road has again risen and peaked at nearly 300,000 on the 14th June, 70 per cent of the volume recorded in February, positive signs and trending in the right direction.
The BackLite Intelligence data backs up the recent uptick in advertising demand for premium billboards on Sheikh Zayed Road that BackLite
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