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FeaturedThe WorkVideo

Lacoste unveils its new brand campaign

Celebrating unexpected encounters

Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. The agency behind Lacoste’s brand campaign is BETC and was captured by Irish photographer – Ronan Gallagher.
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