Lacoste has launched a summer virtual store with some elements exclusive to its Le Club members.
The fashion brand says it is “aiming to create a deep sense of community and shopper loyalty appreciation by offering a unique retail experience that extends beyond its physical stores”.
Shoppers can explore Lacoste’s latest summer collection of clothes, shoes and accessories in a virtual beach environment.
Throughout the experience, created by virtual retail technology developer Emperia, visitors will be able to explore a crocodile scavenger hunt that leads them to an underwater VIP space.
This space is accessible exclusively to Le Club Lacoste and UNDW3 members, and unlocked by an email login or a Lacoste NFT.
Each physical garment includes a digital twin and an AR feature, available by scanning a QR code.
Emperia’s platform allows retailers to build and maintain cutting-edge shoppable, virtual experiences. It also leverages data monitoring to optimise in-store virtual user experience, brand engagement and conversions.
“Our ongoing work with Lacoste and its advanced view of e-commerce and customer loyalty has given birth to new technologies that yield an improved user journey which connects the dots between virtual and physical retail,” said Olga Dogadkina, co-founder and CEO at Emperia.
The new virtual store comes on the heels of the brand’s holiday virtual experience launched last year. This won both Lacoste and Emperia a Webby Award in the Metaverse, Immersive & Virtual Retail & Shopping category in 2023.
