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Lacoste launches virtual store to showcase its summer collection

The fashion brand says it wants to create a deep sense of community and shopper loyalty appreciation

Image credit: Lacoste

Lacoste has launched a summer virtual store with some elements exclusive to its Le Club members.

The fashion brand says it is “aiming to create a deep sense of community and shopper loyalty appreciation by offering a unique retail experience that extends beyond its physical stores”.

Shoppers can explore Lacoste’s latest summer collection of clothes, shoes and accessories in a virtual beach environment.

Throughout the experience, created by virtual retail technology developer Emperia, visitors will be able to explore a crocodile scavenger hunt that leads them to an underwater VIP spa


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