Back by popular demand. Welcome to our fourth annual Know Your Platform guide. It has changed significantly over the years as the world of social media has developed at breakneck speed. Some friends of Campaign have suggested we do a guide every month, given the high level of updates and changes social media companies make to their platforms.
Social media platforms have undergone significant changes since their inception and continue to morph outside of their traditional social media realms. They have got bigger in terms of their user base, and sites like Facebook, Instagram and LinkedIn have billions of users worldwide.
The content they offer has also dramatically changed beyond text-based u
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