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Kitopi gains over 100,000 new customers with ‘10 Restaurants, 10 Days, 10 AED’ campaign in partnership with Hypermedia

Kitopi teamed up with Talabat and Hypermedia for a bold citywide campaign, using AED 10 deals and OOH impact to introduce its brand.

Kitopi ‘See, Eat, Repeat’ campaign

Over 5 million views on influencer content, more than 600,000 meals sold, and over 100,000 new customers who tried Kitopi brands – the ‘See, Eat, Repeat’ campaign took over the city in flavour.

In partnership with Talabat, Kitopi spotlighted its top 10 restaurant brands, offering best-selling items for just AED 10, for 10 days. The goal? To bring Kitopi’s food experiences to the masses and introduce the brand like never before.

“This campaign marks the first time we’re introducing ‘Kitopi’ as a brand to the world,” says Katie Connor, Senior Marketing Manager at Kitopi.

With Hypermedia as the media partner, Kitopi executed a full-blown OOH takeover with different types of me


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.