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Kitkat’s ‘even technology needs a break’ campaign created by Publicis Dubai

The agency was Publicis Middle East/Dubai and the production house was Prodigious

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting more than a billion requests every single week? Are we not asking too much of technology? Playing on this, KitKat launched a campaign showcasing the people behind the voices of Siri and GPS. Two light and comical films imagined by Publicis Dubai and directed by French award-winning director Vincent Lobelle remind us everyone deserves a break… even technology.

Agency Publicis Middle East/Dubai ECD Rana Najjar Creative director Mohamed Bareche
Copywriter Hani Mohsen Art directors Mohamed Youcef El Naggar; Saaniya Abbas Associate
director Abdel Rahmane Hassouna Production house Prodigious TV Producer Mayssa Mohamed
Ali Al-Azem Director Vincent Lobelle