During Euro 2020, the Italians clinched an unexpected title in a competition that was filled with surprises.
In parallel, Kinder Bueno – the snack for young adults seeking a sparkle in their daily routine and looking to make the best out of every moment – was gearing up to promote its tagline “Enjoy the taste of surprise”.
Amidst this unique football occasion, it was clear that an opportunity was on the horizon. There was a moment to be owned. As a brand, Kinder Bueno aims to appeal to young adults and what better way to reach your audience and build emotional ties with them, than to be present in the very space and platform that moves them most.
Within the context of footba
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