Ozge Zoralioglu, Chief Marketing Officer, KFC, Yum! Brands
KFC has become the first across the quick-service restaurant (QSR) in the region to implement an innovative blockchain platform for its digital advertising and media buying.
The platform’s decentralized, shared ledger approach will empower KFC with greater and more efficient digital ad transparency to create trust in the advertising supply chain. This means that the brand can continue to leverage the power of real-time data and analytics to create disruptive communications strategies and campaigns – all while addressing concerns around security and privacy
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
