The luxury market is projected to experience 2 to 4 per cent growth in 2024 with regional and national variations, according to McKinsey.
Clever campaigns, being social media savvy and innovative incentives are already the standard for luxury real estate marketing in the UAE. So what can the sector expect next?
Here are the top five trends in luxury real estate marketing I believe we will be seeing in 2024:
Digital transformation
Social media has revolutionised luxury real estate marketing, allowing a broker to film a development, upload it to social media, and receive enquiries in a matter of minutes. Yet with increasing numbers of luxury developments coming onto the market, it’s increasi
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