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Kantar data: stopping advertising will backfire for brands – by Manaswita Singh

Executive director of insights examines brand building, media and creative decisions in the Middle East during Covid-19

By Manaswita Singh, executive director, Insights division, Kantar UAE

Manaswita Singh, Executive Director, Insights Division, Kantar UAE

The scale of COVID-19 already dwarfs the 2008 financial crisis, SARS, MERS and Ebola pandemics in recent memory.Self-isolation has put a pause to many things and made us re-evaluate our relationships and priorities.

The International Monetary Fund (IMF) officially declared that the world has entered a recession and it is abundantly clear that the GDP for most nations will take a beating, along with industrial output and overall production. Financial and economic uncertainty are exp


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