Shining a light on the forces that drive brand growth, Kantar launched its 2021 BrandZ Emirati and Saudi Spotlight Report. Covering over 250 brands spanning 13 categories with opinions of 10,000 people from Saudi Arabia and the UAE through the lens of equity and consumer perceptions, the study provides insights on how consumer sentiment towards brands has changed between 2020 and 2021.
The report covers brands in categories ranging from banking, real estate, airlines and communication providers to retailers, food delivery services, skincare, video entertainment and dairy products to find out what sets apart those brands that have succeeded from those that have simply stayed afloat.
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