Hill+Knowlton Strategies (H+K) has been appointed as Jumbo Group’s PR agency in the UAE to enhance creative communications across Jumbo’s business units.
Led by the H+K Dubai office, the team will develop Jumbo Group’s communications strategy to focus on positioning Jumbo as the preferred choice for customers through media and thought leadership engagements and relationship-building activities including local partnerships and brand activations.
Arvind Agrawal, CEO of Jumbo Group said: “H+K’s understanding of our strategic business needs brought a creative and fresh approach to the competitive pitch process. This best demonstrated their experience and passion to help us achieve our
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