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Joy Films joins the making of a new world for Expo2020

From the creative minds of the multi-awarded director Malcolm Green in partnership with Memac Ogilvy and JoyFilms, the launch of a series of videos came to life to celebrate intelligence, innovation, and experience that invites people to join the making of a new world.

Expo2020 six-episode campaign hosted by Celebrity Dj Bliss and a multi-talented host and creative director Peyman Al Awadhi is set against the buzz happening at Expo2020. Filmed in an on-the-ground, high-energy, and elevated docutainment style, the films celebrate what Expo was all about.

Credits

Client: Expo 2020

  • Jad Hindy: Senior Vice President – Marketing – Marketing
  • Ramzi Haddad: Vice President – Campaigns – Marketing
  • Jurgen Moore: Production Manager – Creative Studio
  • Yousef Zakkout: Manager – Integrated Marketing D&R – Marketing

Agency (Memac Ogilvy):

  • Till Hohmann: Chief Creative Director, MENA
  • Dana Silwadi: Creative Director
  • Mahesh Powar: Associate Creative Director
  • Callum Hoy: Business Director
  • Ramzi Habayeb: Senior Account Manager
  • Irina Gastescu: Senior Account Manager

Production House (Joy Films):

  • Executive Producer: Ali Azarmi
  • Producer: Nima Safari
  • Director: Malcolm Green
  • Cinematographer: Spike Morris
  • Line Producer: Hala Nasrallah
  • 1st AD: Zeus Merhi
  • Production Manager: Lucciana Boulos
  • Production Coordinator: Varunn Pandya
  • Steadicam OP: Fares Corbani
  • 2nd Unit Cinematographer: Volodymyr Usyk
  • 2nd Unit Assistant: Renz Quiros
  • Art Director: Shweta Nair
  • Wardrobe Stylist: Micaela Cigala & Fabiana Lolli
  • Makeup & Hair: Hani Kleib
  • Photographer: Hussain Jian & Adam Black
  • Editors: Nick Pezzillo, Alex Townley, & Anju Backer
  • Color Grading: Creep
  • Sound Design: MangoJam
  • Music Composer: Bobby Worth

Cast/Influencers:

  • Peyman Al Awadhi
  • DJ Bliss