The wait is finally over. The eagerly anticipated Starbucks Rewards app has arrived in the UAE and Horizon FCB Dubai amplified this milestone by lighting up the largest platform in the world, The Burj Khalifa.
Starbucks took over Downtown Dubai with a star-filled event, attended by the leadership team of Starbucks and Alshaya Group, who operate the brand in the Middle East, together with over 50 influencers.
The event featured a live activation, a pop-up stand and a photo booth. The theme evolved around everyone being a Star and guests were invited to share their experiences on social media to earn double the points on their Starbucks Rewards app. The highlight was a 3-minute projection on the Burj, starting with a countdown that revealed the Starbucks Rewards app, an iconic show that was live-streamed across multiple platforms.
“Reham Mufleh, General Manager Horizon FCB Dubai – “It’s always incredible when as an agency we get the chance to partner with amazing Clients like Starbucks, who share our enthusiasm and creative vision. Just like Starbucks, we always reach for the stars and our sky is Never Finished”.
Horizon FCB brought the production to life in a riot of swirling stars, reaching a mile into the Dubai night sky, creating an incredible spectacle that only matched the incredible launch of the Starbucks Rewards App.