While large parts of the world are experiencing a squeeze on wallets driven by high inflationary pressures and market uncertainty, commerce remains in robust health globally with a forecast of over $8 trillion by 2026
Fuelled by technological winds of change that have been blowing at unprecedented pace in recent times, brands are becoming retailers. The line between social and retail has blurred to the point that it is becoming indistinguishable and the rise of retail media – which is now 18 per cent of all digital advertising spend – is being called as the ‘third great wave of digital advertising’.
It’s a melting pot of opportunity potentially so rich that bo
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