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IWD 2026: The need for pure talent and meritocracy beyond ‘box-ticking’ diversity

"This International Women's Day, let’s go beyond just counting the number of women in the room. Let's celebrate the deep, undeniable talent every single person brings to the table," says VML Dubai's Sally Tambourgi.

Sally Tambourgi, Executive Creative Director, VML Dubai on talentSally Tambourgi, Executive Creative Director, VML Dubai

It was International Women’s Day over the weekend, and honestly, it’s a great time to stop and celebrate where we are today. When I look at our industry, it’s been totally transformed.  Just fifteen years ago, I used to be the only woman sitting with upper management in a room full of men, the ‘boys club’, where I often felt a little out of place.  But today, women, with their tenacity and talent, have smashed through glass ceilings with their stilettos and have truly earned their place at the table.

From the fresh-faced junior creatives to Regional CCOs running the show, there’s no denying the progress.  And now I can say that it’s truly admirable to see women in senior leadership


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