ItsHerWay, a female entrepreneur empowerment platform in the MENA region, has partnered with Saatchi & Saatchi Dubai to introduce Rewrite the Gap, an initiative that aims to empower mothers who have taken a break from their careers to raise a family.
At the heart of the initiative is an AI-powered platform that reframes career gaps as opportunities for creative expression, personal growth, and authorship.
The platform is specifically designed to guide mothers through a personalised book-writing process, asking thoughtful questions that help reframe their experiences of motherhood and caregiving as a source of empowerment.
This was lead by the insight from a recent PwC study which fou
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