Phil Lynagh is regional managing director at Tag: Worldwide JLT
I’ve just had the misfortune of seeing the recent campaign produced by DDB London for Harvey Nichols and what a shocker, literally. Now, I’m old enough to remember some Benetton ads that caused quite a stir back in 1991 and I am as equally disgusted now as I was then. It amazes me that both agency and brand could so easily and readily forget their roles in the circle of marketing life. For me, this recent ‘wet’ effort both lacks class and substance. To show incontinence as a sign of uncontrollable excitement is childish beyond belief and flies in the face of the ‘don’t treat you’re customer like an idiot’ scen
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People who use the phrase “Buggered if I can figure it out” tend to lose the moral high-ground when talking about class and taste.
Matt, you seem quite sensitive, a lovely trait for the modern metrosexual, if that one particular line offends you heaven help us! I am sure Phil isn’t after the moral high ground at all, he’s using the medium to offer his opinion on some base advertising. Professional commentary only, may I suggest you try the same.
Neville, i think your bang on – its all about the morden metrosexual man. Matt i guess GQ and other likeminded publications are not on your reading list on the bog? Back to horse and hound for you…
God bless you Bert and everyone living in the 21st century, I salute you!
Hope one day people in our region people will have the guts to comment on ideas and campaigns same way. Hat off