From left to right:Tarek Daouk, CEO of Dentsu Aegis Network MENAH.E. Dr Rania Al-Mashat, Egypt’s Minister of TourismMarize Sami, General Manager Isobar EgyptZiad Ghorayeb, Managing Director Isobar MENA
Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB). Tasked with encouraging tourism to Egypt, Isobar will be driving digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen key markets including the GCC, China, Japan, Germany, Italy, Fr
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