Isobar UAE, a dentsu company, has secured the digital creative mandate for Hardee’s, the American fast-food chain operated by Americana Group across the MENA region. Isobar is now responsible for delivering highly immersive digital campaigns that are memorable and appeal to customers on multiple levels. The agency has been handling the account from its Dubai office.
The relationship spans eight markets, covering digital campaign strategy and ideation for new and existing menu items, cultural events, promotions and more, driving users to their local website and mobile applications.
Hussein Kandil, regional marketing director, Hardee’s said, “We are extremely happy to partner with Isobar, they have continuously demonstrated a very thorough social strategy that takes consideration for local market dynamics and audience insights that help us better cater to our customer’s needs. Having worked with them for the past 8 months, we are certain that the agency will continue to give full support in engaging with our audience and simultaneously contribute to our business goals.”
Commenting on the win, Ziad Ghorayeb, managing director, Isobar MENA added, “Working with Hardee’s has been an absolute pleasure and we are excited to formalise our partnership across the region. It is a fun, exciting brand and the team is enjoying creating digital firsts and captivating experiences for one of the region’s most loved food brands. Our strategic approach to content creation with data-driven assets based on consumer journeys continues to guide our communication principles and we look forward to creating some award-winning work for Hardee’s in the future.”
