Isobar UAE, a dentsu company, has secured the digital creative mandate for Hardee’s, the American fast-food chain operated by Americana Group across the MENA region. Isobar is now responsible for delivering highly immersive digital campaigns that are memorable and appeal to customers on multiple levels. The agency has been handling the account from its Dubai office.
The relationship spans eight markets, covering digital campaign strategy and ideation for new and existing menu items, cultural events, promotions and more, driving users to their local website and mobile applications.
Hussein Kandil, regional marketing director, Hardee’s said, “We are extremely happy to partner with
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