There’s a crisis brewing within the creative community. Nearly half (48 per cent) of work that won a Cannes Lion award this year had limited potential for long-term brand building, according to a study by System1, which tested ads against its database of over 80,000 ads.
It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to be prepared for the year ahead. The full-morning conference takes place on December 8 in Dubai. Book your tickets now before they sell out.
At the same time, we’ve seen spend on digital campaigns soar globally. Digital channels, most commonly used for data-driven and performance-led marke
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
