Relationship marketing surely isn’t a new concept, but it is one that is quickly becoming a priority for businesses of all types. If 2020 has taught us anything, it is the increased importance towards building and nurturing a relationship with customers, regardless of what medium you choose to do it through.
Customers need to hear from their brands, sure, and in digital speak, you can connect with just about anyone on the planet today. The connection however is only the first step. While a connection is only a ‘click’ away, a relationship requires a commitment and it needs space and time to grow.
One way to nurture that connection is to listen into the feedback coming in from cus
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