By Waseem Yakdi, CEO of Zia Creative Network
Waseem Yakdi, CEO of Zia Creative NetworkToday, the social media insights tell exactly which handbag is sold to which 25-year-old female with an interest in shoes.
I feel nostalgic and envy for an era I couldn’t witness, a time when creative work was printed out on solid boards and stood to people’s attention. But who knew if the billboard was successful in selling Coca-Cola? Or if the print ad really moved the needle in convincing people to buy a Jaguar over a Mustang. There was actually no way of knowing – and, by not knowing, ad men like Don Draper could con
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