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Shantelle Nagarajan
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Is AI wobbling the advertising industry – or transforming it?

Shantelle Nagarajan
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Marketing Consultant Sarah Araigy writes on the ways brands are using AI to redefine advertising practices and campaigns.

AI advertisingSarah Araigy, Marketing Consultant.

The world of advertising is going through a dramatic development. Thanks to artificial intelligence (AI), new ideas are shaping how brands are connected to consumers and how consumers are becoming part of brand trip.

Today, staying ahead in advertising means utilising what AI can do now, but also guessing what it will do next. From individual advertising experiences to clever use of behavioural data, AI is unlocking new methods to measure success, increase campaigns and push creative boundaries.

Small businesses and global powerhouses are equally promoting performance, accelerating targeting and embracing AI to create more relevant and attractive campaigns.
Targeting with AI keeps con


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Tags:AdvertisingAIChatbotsConsumersHyper-personalisationmarketing consultantopinionpersonalisationSARAH ARAIGYtargeting
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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