From left: Brian Jamieson, Head of Digital, Invest Bank; Humaida Al Khalsan, Head of Corporate Affairs & Marketing, Invest Bank. Invest Bank has announced the appointment of four senior leaders to head its core departments, marking a significant step in the bank’s transformation journey. The strategic appointments across corporate affairs and marketing, retail, digital, and operations divisions reflect the bank’s commitment to delivering next-generation banking solutions while strengthening its position in Sharjah’s growing financial ecosystem.
Amongst these appointments, the new industry specific roles see Humaida Al Khalsan join as Head of Corporate Affairs & Marketing, leading the bank’s strategic communications and brand evolution while focusing on strengthening stakeholder relationships across the UAE’s dynamic financial landscape.
Futhermore, Brian Jamieson, takes charge as Head of Digital, driving the bank’s digital transformation agenda to create seamless, integrated banking experiences that anticipate and exceed customer expectations.
“This transformation marks a pivotal moment in Invest Bank’s evolution,” said Edris Al Rafi, Invest Bank’s Chief Executive Officer. “We are creating an agile organisation while also integrating advanced digital capabilities that will set new standards, reimagining the future of banking in the region.”
These appointments are part of a broader reorganisation to create a dynamic and agile organisational structure that will revolutionise the bank’s operations, enhance its digital capabilities, and foster a stronger connection with the Sharjah community and UAE.
Al Rafi said, “In an era where banking differentiation has become increasingly crucial, Invest Bank’s transformation strategy directly addresses the growing demand for personalised, efficient banking services.”
“The initiative represents a fundamental reimagining of customer experience through a further agile, customer-centric model. We are creating an institution capable of responding swiftly to market changes and customer needs through simplified organisational frameworks,” explained Al Rafi.
Invest Bank’s current strategic priorities include customer excellence and innovation, digital transformation, enhanced efficiency and community impact.
Along with Al Khalsan and Jamieson, the bank has appointed Venkatesh Srikantan as Head of Retail Banking and Krishnakumar Venkatraman as as Head of Operations.
The newly appointed leaders bring extensive global and regional experience to Invest Bank. Their collective expertise aim to drive the bank’s vision of delivering personalised, value-driven solutions that resonate with customers’ evolving needs and preferences while maintaining strong connections with the communities it serves and setting new standards for banking excellence in Sharjah and across the UAE.
